The article below from the WSJ outlines how a company can turn their corporate real estate into a business advantage. There are many times tenant’s take additional space for planned growth, but it sits vacant or under utilized. Shared community spaces for clients, or other friends of the firm can be a great way to stay sticky and top of mind.
Companies engineering their offices as comfortable environments for employees to work and collaborate in are discovering that common spaces have become popular hangouts for a different crowd: their clients.
A number of businesses in the New York area are designing offices with a focus on creating less formal meeting environments for clients, ranging from couches and stools in office cafes to small meeting rooms and game areas, said real-estate consultants and designers. Read the full article here.